Is Amaya Gaming the world’s first true online casino entertainment company?

It has a titanic sized user base, is an industry leader in every sense of the world, and has user engagement levels that simply blow the competition away. Amaya Gaming have grown to such a level where they truly embody the term “entertainment” arguably more than they do the term “online casino”. Considering they now seem to have more association with B2C Internet firms than their online casino peers, have Amaya Gaming shaken off the shackles of being a pigeonholed as an online gambling business?

Just recently Amaya Gaming subject to Macquarie Research with regards to both size and coverage, with it being noted that the company was a B2C sized company in both liquidity and scale. The company’s position in the market was heavily hinged on poker related success, but the poker vehicle has also helped further their online casino operation. Pushing people through to the online casino realm has helped Amaya Gaming become a uniquely diversified organisation. At time of writing Amaya Gaming houses two online poker brands in Full Tilt and PokerStars, with both collectively amounting to a 66% market share. Such market share is what has provided the company with the foundations for expansion.

Full Tilt launched in early 2014 and started offering additional table casino games just two months later. Following in Full Tilts poker footsteps is the company’s second online poker franchise in PokerStars, have recently rolled out new casino games and sportsbook options. But that isn’t the only form of growth that the company is undertaking. Looking at the company’s vast database, you can start to see why it has an edge over its competitors. Regulation costs in the world of online casino gaming are rising, which has made a reliable and large customer base of pivotal importance. Being as cash rich as they are, the regulation fees are making the rich richer and are allowing Amaya Gaming to grow. Through increased cash influx, Amaya Gaming is progressing into a one-stop-shop for all online gambling needs and could subsequently squeeze out the competition.

Arguably the biggest reason for the growth of Amaya Gaming has come from how they centralise their products. Stats have shown that players don’t like jumping between online casino game providers. Amaya Gaming has taken this information on board to create a single wallet system. The whole purpose of one wallet system is to make sure players don’t have to go anywhere else to play the games they want. This is where the entertainment aspect comes into play and why Amaya Gaming has evolved beyond being just online casino operators. Eventually through these setups, players will be able to find everything from live sport streams to classic slot games, all from one single place.We can recommend that you visit in order to find the best bonuses at Amaya based casinos.

The reality is that the online poker industry isn’t in the midst of a turnaround, in fact it can be around that is suffering from a popularity dip. While most online gambling companies are preparing for the worst, Amaya Gaming is well braced for it. Through expansion they’ve grown to become a large-sized B2C company that encompasses true diversity. Amaya Gaming isn’t just an online casino operator; it is an online entertainment provider.